Sears: We don't advertise with Limbaugh

Sears: We don't advertise with Limbaugh

Posted by Mike Riopell on Mon, 03/05/2012 - 15:07

A tweet by a Sears Holdings Corp. spokesman caught our eye. He says the Hoffman Estates company doesn't advertise with Rush Limbaugh.

Here's why he sent it.

The liberal bloggers at Daily Kos called for a Sears boycott Sunday.

It's one of the most recent efforts to get advertisers to pull from Limbaugh's program after he called Georgetown University student Sandra Fluke a "slut" on the air last week after she testified at a congressional hearing in favor of an Obama administration mandate that employee health plans include free contraceptive coverage. Limbaugh later apologized.

They posted this clip of Limbaugh's show as proof a Sears ad ran during the conservative talk radio icon's show.

That prompted Sears spokesman Chris Brathwaite to respond. Here's the extended version of his tweet:

Sears and Kmart did not buy media or sponsorships on the Rush Limbaugh show. It is possible that a station incorrectly ran one of our ads on or adjacent to the show. Sears Holdings does not purchase media based on political affiliations or views.

There ya have it. No doubt the company wants nothing to do with political controversy, especially after the wrangling over their tax breaks in Hoffman Estates last year.

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